The Internet Changed Things. (for the better and worse)
Marketing has always been a difficult subject with businesses. In the past most companies saw it simply as buying an ad in the Yellow Pages or a listing in the local newspaper. Now those roles have been made into a dizzying array of digital and online options that seem to be a modern day requirement. Some of the most common questions businesses have about online / social media marketing are:
How do you know what might work best for your business?
Which social media sites are worth your time and money?
What is the right content to put online?
Should it be the same thing on all platforms?
What is SEO, SEM and this giant bowl of alphabet soup?
What if there is something unfairly negative on the Internet about your business?
These are serious questions and without clear guidance, many companies end up with a jumbled, unorganized and ineffective mess online.